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Evolved from the need for regional tourism destinations
to be involved in the national travel marketplace in a real time
environment, ReserveDirect pioneered the very first complete destination
reservation platform in July of 2001. This system allows multiple
travel supplier types, such as lodging, theme parks, attractions,
theaters and recreation to work and sell their products within a
single, unified interface while providing travel agencies and consumers
alike instant access to content, pricing and availability directly
entered by the travel supplier. To date, ReserveDirect remains the
only Internet-based reservation system of its kind.
ReserveDirect was founded by current President
of Operations, John Johnson, through an alliance with Internet development
company EU Concepts of St. Louis. Their mission was to launch and
operate a reservation system that allowed regional tourism destinations
the ability to compete on a national level with larger, mass-market
destinations. The first of these systems debuted in October 2001
in what became the model destination— Branson, Missouri.
Since then, ReserveDirect has focused its efforts
on expanding its distribution channels beyond the branded destination
site including additional functionality for travel agencies, customized
reservation solutions for its travel suppliers, interfacing with
national travel portals through Global Distribution Systems (GDS)
and its newest system, ReserveGroups.com, which will provide tour
and travel operators the ability to build and secure custom group
itineraries with travel suppliers in ReserveDirect destinations.
ReserveDirect is privately held in St. Louis,
Missouri and currently owned and operated by Reserve America, LLC,
President of Operations, John Johnson, Senior Development Manager,
Greg Brown and Creative Strategy Manager, Kevin Weidemann.
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