Evolved from the need for regional tourism destinations to be involved in the national travel marketplace in a real time environment, ReserveDirect pioneered the very first complete destination reservation platform in July of 2001. This system allows multiple travel supplier types, such as lodging, theme parks, attractions, theaters and recreation to work and sell their products within a single, unified interface while providing travel agencies and consumers alike instant access to content, pricing and availability directly entered by the travel supplier. To date, ReserveDirect remains the only Internet-based reservation system of its kind.

ReserveDirect was founded by current President of Operations, John Johnson, through an alliance with Internet development company EU Concepts of St. Louis. Their mission was to launch and operate a reservation system that allowed regional tourism destinations the ability to compete on a national level with larger, mass-market destinations. The first of these systems debuted in October 2001 in what became the model destination— Branson, Missouri.

Since then, ReserveDirect has focused its efforts on expanding its distribution channels beyond the branded destination site including additional functionality for travel agencies, customized reservation solutions for its travel suppliers, interfacing with national travel portals through Global Distribution Systems (GDS) and its newest system, ReserveGroups.com, which will provide tour and travel operators the ability to build and secure custom group itineraries with travel suppliers in ReserveDirect destinations.

ReserveDirect is privately held in St. Louis, Missouri and currently owned and operated by Reserve America, LLC, President of Operations, John Johnson, Senior Development Manager, Greg Brown and Creative Strategy Manager, Kevin Weidemann.